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Nuevos productos : de la idea al lanzamiento

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TextSeries: Marketing prácticoPublication details: Barcelona; Océano; 2003Description: 95 p. : il., cuad., gráfISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	BDGR	Biblioteca Ernesto Sabato - FADECS - UNCOMA				658.82 F368n (Browse shelf(Opens below))					Available			3211

Contiene: Cómo organizar la búsqueda de ideas en la empresa. -- Cómo desarrollar y lanzar un nuevo producto al mercado sin riego

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